"Sephora Kids"

More evidence for parents to limit their kids' exposure to social media. Girls in their preteens and early teens have helped fuel a renaissance in the $430 billion global beauty market. Dubbed “Sephora Kids,” they follow influencers on TikTok and YouTube who post “get ready with me” videos touting antiaging creams and serums. https://www.wsj.com/style/beauty/wrinkle-creams-for-preteens-sound-safety-alarm-2ea8dbfc?st=821u23tu3hbrd5h&reflink=desktopwebshare_permalink

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